![[Photo News] Devil wears Samsung AI](https://wimg.heraldcorp.com/news/cms/2026/05/03/news-p.v1.20260503.59d26495dbd14036944c51289e86062f_T1.jpg)
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[Photo News] Devil wears Samsung AI
May 3, 2026
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Posted 1 hour ago by
Samsung Electronics promotes its Bespoke AI Laundry Combo on an outdoor screen in Myeong-dong, Seoul, as part of a global campaign tied to The Devil Wears Prada 2. The ad features a coffee spill on red fabric — a nod to the film — before the garment is cleaned using the washer-dryer’s “AI Custom+” feature, which automatically optimizes washing and drying settings.
The campaign is also running in Gangnam and Gwanghwamun in Seoul and in Piccadilly, London. (Samsung Electronics)
The korea Herald News
Coverage and analysis from South Korea. All insights are generated by our AI narrative analysis engine.
South Korea
Bias: center
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